Case Analysis - 574 Words

Case 11.1- Mazda and Syzygy Case Overview Mazda Motor Europe hired an observational company by the name of Syzygy to monitor the consumers that uses their website. Situation Analysis Mazda Motor Europe would like to know details about how consumers are using their website and if the website is user friendly. Questions 1. What could Mazda learn from eye-tracking software that would be difficult to learn? from other observational methods? The eye-tracking software provides Mazda with the ability to observe eye movement and track the amount of time spent looking at a particular area. 2. What are the shortcomings of this method? The shortcomings of using the eye tracking software method are: †¢ The equipment is expensive†¦show more content†¦Questions 1. Identify the research design used by E-Lab. Visible observation was used by E-Lab to meet the needs of Texas Instruments. 2. Compare this research design with a survey research design. What advantages, if any, did this research design have over a survey? The major advantage of observation studies over surveys, which obtain self-reported data from respondents, is that the data are free from distortions, inaccuracies, or other response biases due to memory error, social desirability bias, and so on. The data are recorded when the actual behavior takes place. Case 15.1- Agency for Healthcare Research and Quality Case Overview U.S Department of Health Services creates surveys from time to time to evaluate the employee’s view of patient’s safety. The survey intends to give the employees of the hospital a voice regarding the care of patients. Questions 1. Evaluate the questionnaire. Can you suggest any improvements? After reviewing the survey, I found it to be very lengthy and redundant. Some of the questions are asking the same thing but the wording is slightly different. Also, the survey is requiring the employees to recall information that occurred several months ago. My improvement suggestion would be to reduce the length of the survey and make sure that it is geared more towards the objective of the survey. 2. Will this survey meet its objectives? Explain. The objective of the surveyShow MoreRelatedCase Study : Case Analysis : Case Study2888 Words   |  12 PagesRunning head: CASE ANALYSIS 1 CASE ANALYSIS 9 Case Analysis (Author’s name) (Institutional Affiliation) Introduction The case is about Modrow Company, the subsidiary of Tri-American Corporation based in Canada. The branch has 1000 employees whose primary function is fabricating aluminum. The advantages of Modrow are its locationRead MoreImp Case Analysis739 Words   |  3 Pagesâ€Æ' 1. Would a TNA be needed in this situation? Why or why not? If yes, who would you want to talk to? Training Needs Analysis is a formal process required for the purpose of identifying the training gap that is in existence and its related training need. 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Primary and secondary tensions Primary tension comes from the unfamiliarityRead MoreCase study analysis paper1396 Words   |  6 Pagesï » ¿ Case Study Analysis Amanda Zuber COMM215 JEANNINE BUCKLEY Case Study Analysis June 16, 2014 Executive Summary ABC Inc. hired 15 new employees with the intention of starting the orientation on June 15. Carl has only six months experience and has made several critical errors. This may have been created due to lack of qualifications, training, or overstating of qualification on Carl’s resume. Due to this, certain tasks were not addressed in a timely manner. Four problems are readilyRead MoreContract Analysis: Case Study1500 Words   |  6 PagesCase Study 2: Contract Analysis Case Study 2: Contract Analysis Liberty University Business Law – BUSI561 Betzaida Aponte Abstract In the contract analysis of Case Study 2, we find what looks like a legal and ethical issue at play. This analysis will cover answers to the following questions: 1. What should you do about continuing to do business with Marshall? 2. If you elect to stop doing business with Marshall, what legal causes of action might he bring against your company, what damages